Jim Bird Jim Bird

The Aperture of Awareness

Does a falling tree make a sound if no one is there to hear it? Philokosmia argues it does not. Sound is not in the wood, the air, or the neurons; it is a subjective event rendered only when the universe’s energy syncs with a conscious observer.

In this view, the universe is not a collection of distinct objects, but a formless ocean of quantum potential. Your awareness is the aperture through which this infinite energy stabilises into a coherent world. Without the observer, the circuit breaks, the lens vanishes, and reality dissolves back into the void. You aren't just living in the universe, your consciousness is the very thing creating it.

Everything is created through connection, including consciousness itself. When describing Philokosmia and consciousness I often use the philosophical riddle ‘if a tree falls in the woods and nobody is there to hear it, does it make a sound?’

Because I don't think it does!

Think of it this way, ‘if a tree falls in the woods and nobody is there to see it, does it make a sight?’

Philokosmia says no.

When you break it down, it starts to explain some of the most unexplained phenomena we encounter.

When a tree falls, it creates pressure waves from kinetic energy variations in air density rippling through the environment. But without a biological receiver, there is still total silence. Those waves reach the human (or any other) ear, move through the fluid of the cochlea, and eventually fire off electrical signals in the nerves.

Even at this point, there is no ‘hearing’ and no ‘sound.’

The electrical signals reach the brain, and only then does the awareness of consciousness and the ‘hearing’ occur. That subjective experience of the observer connecting up the data that renders the ‘crash’ sound of the tree in their stream of consciousness. The sound does not exist in the tree, the air, or the neurons; it exists in the relationship between them and your awareness. It comes into existence at the precise meeting point between kinetic energy and the internal stream of consciousness syncing up.

Remove the tree - no sound.

Remove the air - no sound.

Remove the ear - no sound

Remove the neurons and the conscious awareness and there is no sound.

If no one is there to hear it, it doesn't make a sound.

Now you are the on board with the concept, we can dive deeper and be ready…

…your experience of the world is about to change.

That single moment of awareness requires the entire universe to cooperate. It requires gravity to exist and pull the tree to the Earth; it requires atmospheric pressure; it requires the water, the sun, and the evolution of photosynthesis that created the tree in the first place. Simultaneously, it requires the evolution of the ear.

Every relationship in every level in the universe must come together in a perfect orchestration to create that single ‘aperture’ of awareness. That specific point of consciousness where sound is finally rendered and becomes real.

Remove any relationship, any element - no sound!

Now, this then applies to everything. Every sound, every sight, every sense you have right now, is created because your awareness exists for it to sync up with and be rendered. All of those potential energy transfers reaching out ready to become a reality, that have no consciousness to make them exist. Without you, your universe does not exist…

…Without consciousness, there is no universe!

You may be thinking, wait, hang on, if all humans or all consciousness beings disappeared tomorrow, all the stuff would be there?

Think of our tree that may or may not have fallen or indeed made a sound.

Where exactly does the tree end and the environment begin? The tree is constantly breathing the atmosphere, drinking the soil, and absorbing the sun. The idea that the tree is a separate, standalone "object" is not a physical fact, it is a mental boundary. The tree is shaped by the world and Environment, without this it would not exist.

At the deepest subatomic level, quantum mechanics proves that matter does not exist as a solid ‘thing’ until it is observed. Before observation, a particle is just an undefined unconnected wave of potential; pure, formless potential.

Without a subject, there is no object.

The universe is actually single, undivided, continuous quantum energy.

If you remove all conscious beings tomorrow, the lens vanishes. The ability for that energy to connect up, for the circuit to form and create the reality we experience has been broken.

Without an observer having an aperture of awareness to force the quantum potential to stabilise into what we are conditioned to believe it to be, to what we ‘know.’ Our stable coherent world that gives us the sense of ourselves, stability and safety…meaning…

…has vanished.

There are similarities with language, these shapes, squiggles of words you ‘read’ give you a reality you are creating.  What was a tree before it was a ‘tree.’ Did it still have the same meaning we give to it as a ‘tree’ or was it a ‘ghbsu’ or indeed before language, many different ‘things’ to many different apertures of awareness.  

Language reassures us into meaning.

We narrate our reality to maintain stability.

My 3 year old son said to me, ‘what does mean, mean?’

…and it made me realise that the meaning of any word is simply the mean average of what we collectively agree the word to mean. And this changes over time. Words stay the same but the meaning drastically changes based on the people that use that word as part of stabilising their world into a reality that makes sense to them. Different apertures of awareness change with meaning of every word.

I did warn you! The universe has stopped being a collection of distinct ‘objects’ we label up with words and is now a single, formless ocean of infinite potential.

‘I’ ‘hope’ ‘you’ ‘are’ ‘ok’

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Jim Bird Jim Bird

Off Time, Tuned Out? Tune In, Time Out!

‘In a future full of smart connected artificial intelligence ‘doing’, the most valuable thing you can be is a deeply grounded human, ‘being.’’

The Core of Coherence Coaching

The article argues that our modern "off time" feeling isn't a failure of time management, but a desynchronisation between our internal rhythms and the artificial "corporate clock." Instead of teaching people to "swim harder" against the current of a chaotic life, Coherence Coaching focuses on tuning your frequency to achieve constructive interference, where your internal world and external environment work in harmony.

If someone genuinely asked you, honestly, how you are feeling right now, what would you say?

Most of us wouldn't say ‘relaxed’ or ‘in the flow.’

Commonly people feel busy and are spread thinly, constantly rushing to get nowhere slowly.

The rigid 9 to 5, with back to back meetings bulging from a calendar that we just agree and align to, to fit in. It is a shared illusion we adhere to.

You can change this!

When you feel 'off time,' your internal subjective rhythm may have desynchronised from the artificial corporate clock.

This can feel like there is noise and static in our experience. Which can be amplified by our phones, our jobs, or even our own worried minds.

It can feel like we are swimming upstream, experiencing what physics calls 'destructive interference;’ exhausting yourself because your internal rhythm is violently clashing with the rhythm of your environment.

Coherence Coaching isn't about teaching you to swim harder; it is about tuning your frequency so you stop fighting the current and start flowing with the waves of your environment (constructive interference).

In the coaching world, there is sometimes a view to try to fix this by exploring with people how to work smarter or manage time more effectively.

Coherence Coaching is different, we believe the problem isn't just your schedule and how you swim in the current, but the water you are swimming in and whether or not you are swimming against the current of your life.

The aligned wave patterns of constructive interference and the opposite misaligned wave patterns of destructive interference

The aligned wave patterns of constructive interference and the opposite misaligned wave patterns of destructive interference

Here is what we do differently, and why it might be exactly what you’ve been looking for.

Stop Fighting against the Current (Finding Flow)

You know that feeling when your house gets messy? If you don't actively tidy it, it just gets messier on its own. This is similar to a law of thermodynamics called entropy; life can feel like it naturally drifts towards chaos.

The only way to reverse entropy in a closed system is to introduce fresh, coherent energy from the outside. A coach creates the thinking time that acts as that external, grounded tuning fork, often bringing you a calm, structured frequency, so your internal world can naturally re-order itself and chaos can become clarity.

Instead of just "coping" with the chaos, observe your internal world and tune your external world so you are more in sync and have more energy. Instead of swimming frantically against the tide, we help you turn around so the current carries you. We call this Coherence. It’s the difference between struggle and flow in your life.

People swimming along a beautiful river in Scotland

Science for People Who Don't Like "Woo-Woo"

There is a lot of advice out there. Some of it is very corporate and dry ("Make a 5-year plan!"), and some of it is very spiritual ("Just manifest it!").

Coherence Coaching is kind of between both of these.

We believe you aren't just a material science based biological machine made of flesh and bones. You are more like a musical instrument. You can walk into a room and instantly feel a vibe, that’s real. Science shows us that we are constantly picking up signals from the world around us. And in turn our environment tunes us too.

We help you tune yourself and your world so instead of picking up and feeling static and noise, you play a clear, strong note. You don't need to understand quantum physics to feel the relief of finally being in tune. A feels a bit like the mental flow you might find after meditation, doing exercise or even brushing your teeth!

Image of a lightening strike taken in the Western Ghats of India

Nature is a Wireless Charger

Have you ever noticed that you can spend eight hours in an office and feel drained, but spend two hours walking by the sea and feel so fresh?

That isn't a coincidence. It’s biology.

Humans are designed to be in nature. It’s where our batteries recharge. Coherence Coaching is the most effective when we don't just sit in a room but when we are surrounded and shaped by nature, whether it’s a walk in the woods or just changing your environment to help you fully step back, re-set and observe your world.

‘Being’ in nature is the fastest way to calm down your nervous system without having to ‘do’ anything.

Taking off the Mask

At work, we often feel like we have to hide parts of ourselves to be ‘successful.’ We hide our doubts, our past mistakes, or our quirks. We put on a ‘mask’ and constantly remake it to ensure we ‘fit in’

But wearing a mask is heavy. It takes a huge amount of energy to pretend to be someone else all day.

Coaching creates the space and thinking time for your mask to slowly be lifted. You might discover new perspectives or have an assumption challenged that may allow you to re-emerge being your mask less self and perhaps understanding and knowing yourself more than ever.

Then looking forward you have a new opportunity to write new chapters in your life, utilising the difficult stuff you’ve been through to find greater coherence for what you truly want.

When you stop hiding, you get all that energy back. You become coherent and you are more aware than ever. Your conscious experience is elevated.

Staying Human - Leadership is not an Endurance Test.

Everyone is talking about Artificial Intelligence (AI) and technology moving so fast, you can’t keep up.

Here’s the truth: You can't!

Out-pacing a computer is impossible, computers are faster and smarter at processing data and can create content in seconds, that may have taken you weeks.

But a computer can't connect. It can't care. It can't feel. It is not conscious! And without nature it never will be.

AI can organise our data brilliantly, but it does not resonate. It has no physical presence in the interconnected web of human experience. True coherence, the kind that makes you feel seen, understood, and deeply connected, can only happen when conscious beings tune in together.

Coherence coaching focuses on the things machines can't do. Remembering yourself, you become more human, more connected, and more coherent with yourself and others than ever before. In a future full of smart connected artificial intelligence ‘doing’, the most valuable thing you can be is a deeply grounded human, ‘being.’

The Invitation

If you are tired of the noise and the rush, we can help.

We aren't here to give you a tighter schedule. We are here to help you tune your life so that, no matter how crazy the world gets, you feel steady, clear, and ready for anything.

Are you ready to transform?

Find your flow at coherencecoaching.co.uk.

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How does a coach know what you're thinking?

How does a coach know what you’re thinking? They don't, and they never will—because your subjective experience of the world is a completely unique phenomenon. 'Objectivity' is simply collectively agreed subjectivity, and a true coaching environment gives you the vital space to discover your own truth before you agree to live in someone else's.

‘What matters most is your thinking and your expression, helped by the use of words. Regardless of the words you use or how you externalise your inner experience, the act of expression itself makes you more coherent.’

‘And it doesn't really matter what you say or how you express yourself or even how well you are understood. Externalising your internal experience in the way you do is absolutely correct and creates your world.’

‘We all decide to call a tree a tree and that creates the reality of a tree being a tree. It wasn't a tree until we labelled it that.  What was it before we existed?’

They don't and they never will!

We express our thoughts and feelings in many different ways, from what we say, to how we say it and from how we breathe to when we blush or how we gesticulate (wave our arms about 😊).

A coach might be more skilled in picking up these nuances and may reflect them back to you but only you ever truly know what you think and why.

Our experience of the world is completely subjective and unique. No one can ever measure your experience. What is it like to be you? How does it feel?

An picture of a shadow cast on the ripples of water of 2 people in love holding hands

An picture of a shadow cast on the ripples of water of 2 people in love holding hands

Are words, sentences and language good enough to allow for clear expression? They can’t measure a feeling but alongside emotions or perhaps arts and creativity, do allow our qualia to solidify in that moment to words or expressions that go some way to describe our experience or feeling. 

The feelings and expressions we articulate through words are collectively and continually shaped as part of our culture. Language is continually evolving in our collective agreement of what words mean.  

The words you say and how you say them have your meaning and expression. Meaning and expression that may mean one thing to you and something else to someone else.

The word, ‘run’ is said to have over 600 different meanings. If you run an organisation that runs running events that sometimes run late, causing tears to run down your face, the way you use the word run and the meaning it has may differ to you and other people.

What do the following words mean to you: Value? Success? Balance?

What matters most is your thinking and your expression, helped by the use of words. Regardless of the words you use or how you externalise your inner experience, the act of expression itself makes you more coherent.

And it doesn't really matter what you say or how you express yourself or even how well you are understood. Externalising your internal experience in the way you do is absolutely correct and creates your world.

Our experience becomes coherent when it is expressed. People say, ‘speaking it aloud somehow makes it real.’ Do thoughts and feelings ever take their full shape through words? Would you know your thoughts as well if you didn't express them?

How good are you at expressing yourself? How well do you know yourself? How well do you understand yourself?

When you share, hearing yourself, experiencing yourself, you elevate awareness of your thoughts. You see yourself and how you express your experience of the world.

When a coach actively listens, they create the environment for you to hear yourself. They slowly enable the environment for your thoughts to flow and become connected. For you to let loose and express yourself and your meaning.

A coach remaining non-judgemental allows you to flow and express freely and for the meaning to be most important to you. Your expressions of thoughts and feelings surface safely and without judgement.

A coach doesn't offer advice, a coach offers quality thinking time and space to explore your expression. A coach listens, a coach sits with you and allows you to think, explore and make sense. They are a passenger that supports your journey.

When you are heard, when you are seen, you are connected to the listener and the viewer; these connections generate awareness, they create consciousness. 

It feels like we have a desire to be connected and to be in agreement, as this agreement helps stabilise our world. This collective agreement moves us from subjectivity, towards objectivity.  The connections are incredibly important. 

If a tree falls in a wood and no one hears it, it doesn't make a sound. Without the connection between the tree falling, the air moving and the ear listening no qualia of sound is experienced. 

If a person expresses themselves and no one experiences it, they aren't connected…they aren't as conscious?

(Dictionary definition of conscious: from Latin conscius "knowing or being aware of something, knowing something along with another person," derived from con-, com- "with" and scire "to know")

And what does this mean for you?  Well, a good way to think about this is what assumptions or agreed subjectivity might be limiting your view? If what you perceive to be the objective world is simply a reality that the majority of us have agreed upon, whose reality have you been agreeing to live in?

If we are creating an objective reality only through agreed subjectivity, what agreed filters are you looking through?  

Are we constantly creating a reality through our collective yet subjective agreement?  This feels somewhat aligned to simulation theory.  That what we experience is simulated.  This has many angles from an actual simulation like the film the Matrix, or a computer game simulation, based on the thought that as a virtual reality or game becomes increasingly real, one day it may be as real as your life feels today… 

…And maybe that simulation is already the reality you are experiencing.

What I am proposing is our collective subjective agreement creates the simulation. Objectivity is the simulation and it may be a skewed view of reality to help us have stability, to evolve and to grow.   What lies beneath this? Or indeed above it?

We all decide to call a tree a tree and that creates the reality of a tree being a tree. It wasn't a tree until we labelled it that.  What was it before we existed? 

If a tree existed before anyone experienced it as a tree, then that tree never existed. 

As consciousness is created in connection, so is our world.  

An 'objective' view is apparent when we all agree to wear and look through the same headset.  

This simulation starts to break down or open up when we truly explore our reality.  Coherence coaching can help people take off their headset for an hour and see their real world. 

Coaches challenge people to see the real world and not the one they think they should see to fit in. Is it better to stand out or blend in? 

A coach will truly listen to you, challenge your assumptions and help create the connections required for your model of the world to emerge and solidify from you, without the filters. This can help you know yourself and be yourself more. 

If you feel like you are constantly fighting for others to see the world the way you do, wasting energy on trying to agree what is true and objective, perhaps you need to be heard? 

What happens to our shared reality when we finally take the time to truly listen to one another more?

This post has explored many elements of Philokosmia and particularly the 7th harmonic of Philokosmia, ‘Objectivity is collectively agreed subjectivity’

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Philokosmia: The 7 Core Harmonics

Philokosmia is the love of universal wisdom expressed through harmony among all systems

It's different to a philosophy

Philosophy means love (Philo) of wisdom (Sophia)

Philokosmia means love (Philo) of the cosmos (Kosmia)

Philokosmia invites us to see ourselves not as isolated minds trapped in biological machines, but as living participants in the cosmos’s unfolding awareness. It is the realisation that existence is a continuous, plural dance between material systems and conscious fields.

When coherence grows, consciousness deepens.

Philokosmia is the love of universal wisdom expressed through harmony among all systems

It's different to a philosophy

Philosophy means love (Philo) of wisdom (Sophia)

Philokosmia means love (Philo) of the cosmos (Kosmia)

Philokosmia invites us to see ourselves not as isolated minds trapped in biological machines, but as living participants in the cosmos’s unfolding awareness. It is the realisation that existence is a continuous, plural dance between material systems and conscious fields.

When coherence grows, consciousness deepens.

A lake reflecting the sun on a mountain top

How do you see, how do you feel, how are you conscious?

1. All Things Are Interwoven

Everything that exists, from the orbit of atoms to the diversity of ecosystems, from passing thoughts to global technologies, participates in one great web of being. Nothing stands alone; all things co-arise and co-shape one another. Consciousness is not confined; it is a field that flows through every relationship that connects all systems at all levels.

To know anything truly, we must understand it in relationship:

  • The Conscious: We become aware of ourselves, between the thinker and the observer of thoughts.

  • The Subconscious: There are conscious systems that take place below (sub) our awareness but contribute to it. E.g. your beating heart, the microbiome in your digestive tract, the exchange of sugars in your cells.

  • The Superconscious: Equally, there are conscious systems that exist above (super) our consciousness. These we may never fully perceive, but they manifest in the way we co-create organisational culture, team dynamics, and ecosystems. Our individual consciousness contributes to something bigger and in collective, ‘more’ conscious.

  • The scales of the Philokosmia: Philokosmia can help underpin the personal practice of aligning your internal rhythms with the external world to find coherence. It is also the cosmological practice of the universe tuning itself. Galaxies and solar systems grouping into stars and planets, rivers sorting rocks, and nature creating the golden ratio on a sunflower head.

2. Nature & Consciousness Harmonise

Consciousness unfolds through balance. The more aligned nature, mind, and systems become, the deeper and clearer the awareness grows. Humans have a high level of coherence that allows us to become aware of ourselves; between the thinker and the observer of thoughts. 

When systems cooperate and attune, new levels of wisdom emerge, allowing life to know and nurture itself through consciousness. You can think about nature and consciousness in a continual dance, they prop each other up and continually enhance each other.  Nature has developed an awareness of itself through consciousness, which allows it to feedback and course correct. If you want to elevate consciousness (in a boardroom or in a biome), you must first tune the system.

3. Love in Participation

To love the cosmos (Philo-kosmia) is to take part in its harmonising. Remember, you are part of it, you are part of nature! You are not separate from it. Too many have forgotten.

It is an active devotion to act, create, and live in ways that honor interdependence. Every choice ripples through the web of being. By tending to the harmony within our own bodies, with the people we create leadership with, and with the living environments around us, we serve the universal wisdom of which we are a constituent part.  

Sadly this doesn’t mean if you act ethically and give back to the systems around you, only good things will happen to you (hence the ‘problem of evil’), but if we all lived this way, more good things would happen to more of us. 

4. As Above, So Below

As we observe in our DNA,the code for who we are is within every cell in our body.  In the same way consciousness is a property of the whole, your biological body is a fractal representation of the universe. You were born out of this world, not into it. We know, ‘mind and body’ are interrelated and through greater harmony and coherence they become more conscious. 

You cannot tune your world and find coherence if your body and mind are in chaos. Biology precedes strategy. To access higher coherence and awareness levels, you must first physically regulate your own nervous system, moving out of isolated survival mode and into relational coherence.

5. Eye the Space Between

In music, the magic does not happen in the notes; it happens in the space connecting them. Consciousness is the same, it appears between relationships.  When we listen to a melody, one only hears one note in the present moment.  We remember the previous notes and foresee the next in that same moment, piecing this together to enjoy the song .

This is also true of coaching and personal growth, it does not exist purely within you or the world, but in the connections and relationships between the two. By holding space, pausing, and listening to the silence, we allow the system’s natural intelligence to reflect and foresee to allow our growth to emerge. This can result in us ‘getting to know ourselves better,’ finding alignment or understanding of values, and leading to true personal or spiritual growth and transformation.

6. Alchemy not Entropy 

Contrary to our intuitions, reality is composed of dynamic events, not static objects, that are ever changing in every moment as a result of everything shaping and being shaped interdependently. 

We can borrow a concept from physics to help consider how we choose to interact with this ever changing world. Entropy, in simple terms, is the measure of disorder. It is the Second Law of Thermodynamics and states that in a closed system, entropy always increases. Things decay. Coffee goes cold. Rooms get messy. Energy dissipates into chaos.

But there is a crucial caveat that is often missed: entropy only inevitably reigns supreme in a closed system, a sealed box cut off from the outside world, the laboratory and fake, problematic conditions that often restrict materialism when it comes to things like consciousness.

We were born out of this world in beautiful coherence. Proof we are not descending into chaos. We are ever more coherent and ever more conscious. We are incredible and can choose to be more optimistic. The moment you open yourself up in a coherent way, you gain access to a different power entirely, a more alchemical power.

On the contrary, breakdowns do occur and a breakdown whether it is a corporate collapse, a personal burnout, or biological death is not a failure. It is simply the gentle unwinding of that relational dance, ready for anew.  This can be considered the return of consciousness and matter to their respective and intertwined source.

7. Objectivity is collectively agreed subjectivity

Consciousness is found in between relationships.  Objectivity is too.  We find collective agreement between our subjective viewpoints to create objectivity on many things.  

  • Money is often a piece of paper, it has no objective value in nature. It only objectively buys you lunch because of a massive, collective subjective agreement on its value. 

  • Time created like this helps us to remain coherent. But we are fools to think we can force time or master it, there is no line on the ground dictating it is 3:33am. We collectively agreed on a grid to make the world function. 

  • Words don't have inherent meaning; they have meaning because we subjectively agree on it; a tree is only a ‘tree’ to us in agreement. 

And what of science? Science proposes that objectivity implies a reality independent of our minds; that if every human died tomorrow, 2+2 would still equal 4 and gravity would still pull the moon toward the earth.

We created numbers out of our consciousness to quantify distinct units. Without a mind to perform the maths, there is no distinction, no counting and no concept of ‘twoness.’ There is only a raw unquantified potential, unseen and uncounted.  

We narrate our world into a collective coherent story. We have named the Earth and the Moon and assigned them the mathematical relationship of gravity to make sense of their dance. These are labels we have placed on a mutual emergence. Just as a falling tree creates pressure waves but only becomes heard when translated by a biological ear to be experienced in consciousness, the objective laws of physics are the shared translations and agreementsof our collective consciousness.  They help us stay synchronised.

Without the observer, there is no concept of ‘2,’ no measurement of ‘Time,’ and no label of ‘Moon.’ There is only the silent potential of the universe's ‘Being’ mode waiting for a relationship between subjects to turn it into a collective and conscious reality.

Conclusion


What do you think? Does Philokosmia resonate? Based on your subjective agreement, could it become an objective reality?  With the words, with the meaning and with the reader, Philokosmia is emerging, becoming part of consciousness.  

Interwoven light and shadow

Interwoven light and shadows

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What do coaching and the taste of chocolate have in common?

The taste of chocolate isn't "in" the chocolate, nor is it "in" the taster. It is an emergent property created in the relationship between the two. In this same way, coaching is not a pre-packaged service it is a unique state of consciousness that only exists in the space between the coach and the coachee. Without the relationship, the "taste" of transformation never occurs.

Consciousness is not a static object you can isolate; it is a relational resonance created within and between relationships, from the biological to the cosmic. It is the networked coherence that emerges when different elements, people, senses, or ideas, interact and turn their awareness inward.

This summary challenges the idea that coaching is just a transaction. It positions the coaching room as a laboratory for qualia—the subjective, lived experience—where the goal isn't just to solve a problem, but to elevate the very state of awareness from which those problems were created.

This blog aims to explore a statement I often find myself making: ‘I am interested in the overlaps between coaching and consciousness.’

You might be thinking, ‘well we are all conscious and we can all be coached there doesn't seem to be an overlap? These are 2 unrelated fields?’

Well, it depends on how you define consciousness and how you define Coaching. 

I propose consciousness is something that is created within and between relationships. These can be relationships on a human scale, a small biological scale or a huge cosmic, or even fundamental scale, but the underlying principle is that consciousness is created between all of these different relationships taking place. They become so networked and coherent that we become aware of them, as that awareness and network turns inward.

To give an example, the taste of chocolate isn't created by the chocolate or by the taster.  It is created in the relationship between the two. 

Taste does not exist inside the chocolate. It only exists relationally between the chemical composition of the chocolate and the receptors and neurons in the taster.  

Chocolate doesn't taste of anything without a taster.  You could leave it in an empty room and there would never be taste. 

Taste is an emergent property of the relationship between the chocolate’s chemistry and a taster's taste buds.

Consciousness relates to coaching because coaching is also something that is created between a coach and a coachee. This relationship is instrumental to coaching and individual’s success. It is a space for people to think really, really deeply. To be more aware than they might be in their busy everyday lives, and therefore to be more conscious. As a coach, it is our role to facilitate these higher levels of awareness and consciousness, to elevate people's ability to truly realise themselves.

On a deeper, wider scale, consciousness is a property of the relationships between everything we sense and the sources of that sense. 

Between light being created, bouncing off an object and entering our eye, to create a sight.  Sight needs the light, the object and the eye to exist. Without any one element sight does not exist as a process or experienced as qualia.  

‘If a tree falls in a wood and no one hears it, it doesn't make a sound!’

The sound is created in consciousness between tree falling and the sound/ pressure waves vibrating in our ear and being connected with our neurons.  Without the listener hearing it, the sound will never exist.  The tree will fall, yes, the airwaves will vibrate but it will go undetected and unexperienced. 

‘If no one sees it, it also doesn't make a sight’ The sound and the sight are experienced as qualia, the internal and subjective component of sense perceptions arising from these relationships.

This relates to the hard problem of consciousness too.. materialist science can measure the chemistry of chocolate in the same way it can measure the neurons of the taster’s brain, but it cannot measure qualia and consciousness because experience is not a physical object; it is a relational resonance. Consciousness isn't something you can isolate; it is the space between things.

In the same way coaching requires the coach and coachee and is found between the two, and between many other relationships within the experience.  

Continuing the chocolate metaphor, The chocolate might represent the room or environment where coaching occurs, the structure of the coaching, or the questions that are asked by the coach.  

They all have potential but require a coachee for coaching to emerge. A coachee with biology, with a state of mind and the receptors to hear the questions and sense the coach and then express their views and thoughts. 

So what emerges between the two?  

Not just coaching but Consciousness itself!  Awareness of oneself, observation and awareness of the thinker (of you!).  

You can experience a higher level of consciousness by interacting with a coach who creates the thinking time, space and structure for awareness and transformation to emerge.  

This is where clarity can emerge from coaching. The making sense of ambiguity, the ‘Aha!’ moments where a coachee realises what they need to do. They can feel more coherent, more confident to make decisions and more aware of others to lead effectively.  

So what makes it more or less effective?  Coaching often focuses on rearranging the furniture (goals, habits and routines) in the room (your life), which can be very effective. Coherence Coaching builds on this to expand the room itself, opening the doors to let more in and options to a more holistic and deeper transformational change can take place. 

Consciousness isn't just a mystical concept but an actual, physical state of awareness and perception that can be elevated and tuned during coaching.

Interested?   

Tasting chocolate with a long spoon



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The Dreaming Newborn: Are We Born Remembering?

In "The Dreaming Newborn: Are We Born Remembering?", I explore the mysteries of consciousness through the eyes of my new son, Ralph. As I observe him resting on my chest, his active dreaming challenges the idea that we are born as blank slates. Without memories of traffic, trees, or faces, where does his internal world come from?

This piece dives into the connection between environment, feelings, and the "old soul" wisdom that seems to exist before language ever arrives.

"If he has no experience of this world yet, no memories of traffic or trees or faces, what raw material is he thinking about / experiencing?"

"When he looks at me, he doesn't look at a stranger. He looks at me like he is remembering who I am. And strangely, I feel like I am remembering him, too. It feels like a reunion."

Read the full story to explore how the flow of feelings shapes who we are from day one.

​I am writing this with a brand new life resting on my chest.

​He is 3 weeks old. As I sit here having a skin-to-skin cuddle, feeling the rhythm of his breathing against my own, it has been really interesting just observing him.

​Watching these incredible brand new babies and how they interact with the world, they seem far, far more aware and conscious than we take for granted or we assume.

​The first thing I noticed particularly was the dreaming.

He was dreaming vividly. It was like he was experiencing something real, not just from his world of the last 3 weeks, but something far deeper. He was responding and reacting to things more when he was asleep than when he was awake.

​It begs the question: Where is that coming from?

​Babies dream! But about what? Their eyes move, their breathing changes, they make noises. If he has no experience of this world yet, no memories of traffic or trees or faces, what raw material is he thinking about / experiencing?

He sometimes laughs, something he hasn't done whilst awake yet.  How can this be?  Are his noises and movements the first steps towards adult verbal speech and mobility? Have you ever heard someone making noises in their sleep or experienced them yourself?  I have woken up shouting as I was dreaming but as I woke realised my shouts in the dream were grunts or mumbles in the ‘real’ world. 

​Curious, I asked his brother, my three year old what he dreams about. He looked at me and simply said: "The sun!"

​It struck me how elemental that is. He isn't dreaming of cartoons or toys; he is dreaming of the source of life itself. And it made me look back at my baby. From a consciousness perspective, he is experiencing a dream in the same way we do, but based on no memory.

  • Ask yourself: If you stripped away all the noise of your daily life, would your consciousness be as clear and elemental as something like "the sun"?  

The Old Soul

This boy seems like an old soul. He seems to have a depth, a kind of wisdom and understanding to him.

​I don't know if it’s just me, but he just seems to have that sense that he knows more than he’s letting on.

​When he looks at me, he doesn't look at a stranger. He looks at me like he is remembering who I am. And strangely, I feel like I am remembering him, too. It feels like a reunion.

People talk of remembering, when they are being creative and also speak of receiving ‘downloads’ when they realise something or bring something new or creative, that really works or makes a difference.  

Shaped by the Environment

Kids are an amazing reminder. You can watch them experience their environment and be shaped by their environment, constantly blossoming and growing as part of the experiences they have day in, day out.

​It really is telling that they are more shaped by the environment than you think. And in turn, you are more shaped by your surroundings and your interactions than you think.

​You are a product of all of that happening.

  • ​If your environment is chaotic, your internal world becomes chaotic.

  • ​If your environment is coherent, you blossom.

The Flow of Feelings (Qualia)

Watching him has made me realise that consciousness is a product of that environment, too. All those connections and interactions taking place insight and outside your body create awareness.  But does it start with thinking or does it start with feeling?

​It is about the flow of the feelings. The qualia.

​Feelings are unique to you. They have a quality that is yours alone and no one will ever know your experience or how you feel. Right now, hormones are flooding my baby’s tiny system, oxytocin, warmth, safety influencing his feelings.

​Does it all start there?

Consciousness isn't a logic engine and we are not machines. Your sense of self, your ‘I’ is created by the levels of coherence in and around you on many many levels.

​It is the putting together of all of those connections into one. That is what creates consciousness; that is what creates awareness. It is that highly aware state, that high level of coherence between all of the experiences that are happening for you that makes consciousness appear.

​It’s almost as if it appears as a result in between all of those connections happening. The environment moves you, the biology responds, and the feeling emerges.

He is absorbing everything. He is connecting on many, many different levels. And perhaps that is what he is dreaming about not images, but the pure, unique flow of feelings.

Welcome to the world, my boy. Thank you for the reminder.

The dreaming newborn, asleep on his Dad’s chest.

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Jim Bird Jim Bird

Consciousness and Nature as One

Philokosmia defines consciousness and nature as a single, symbiotic reality. The internal "feeling" and external "expression" of the same living universe.

Like a rhythmic breath, awareness cycles between inward reflection and outward manifestation, suggesting that every form of life is an interconnected node in a unified field. Ultimately, nature is consciousness made visible, while consciousness is nature becoming aware of itself.

Philokosmia proposes nature and consciousness aren’t two separate things, they’re two sides of the same living reality. Growing and developing together towards higher levels of awareness.

Nature is how the universe expresses itself on the outside: trees growing, rivers flowing, galaxies spinning, impulses & behaviour.
Consciousness is how the universe feels and is aware of itself on the inside: thoughts, emotions, feelings and imagination.

They move together like the left and right hands of life, propping each other up symbiotically. When nature thrives, awareness expands. When awareness deepens, nature finds new ways to flourish.

You could think of it like breathing:

  • Inhale - awareness turns inward to reflect.

  • Exhale - awareness becomes the living world again.

Every plant, person, and planet is part of this rhythm, they are connected on many levels and through multiple relationships.  The huge amount of these connections we tap into both consciously through our senses and unconsciously through our biology create a single field of consciousness where learning and creating through both form and feeling arises.

Nature is consciousness made visible.
Consciousness is nature becoming aware of itself

A rainbow is only perceived by the angle of light from the sun passing through water before entering your eye

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Jim Bird Jim Bird

An Invitation to Strike the Tuning Fork of you: Find Order in a Chaotic World

We often feel that modern life is a battle against a rising tide of chaos. We feel fragmented, overwhelmed by noise, and constantly running just to stand still. The prevailing narrative tells us that this slide into disorder is inevitable and that depressingly, things just naturally fall apart.

But that narrative is incomplete…

We often feel that modern life is a battle against a rising tide of chaos. We feel fragmented, overwhelmed by noise, and constantly running just to stand still. The prevailing narrative tells us that this slide into disorder is inevitable and that depressingly, things just naturally fall apart.

But what if that narrative is incomplete?

At the heart of my work lies a philosophy called Philokosmia—the love of universal harmony. It is a worldview that asserts we are not separate, isolated islands fighting against our environment. We have forgotten we are living, breathing parts interwoven with it.

And just like a musical instrument, our ability to play a beautiful note depends entirely on how we are tuned to the orchestra around us.

The Lie of the Closed Box (Understanding Entropy)

To understand why we feel overwhelmed, we must borrow a concept from physics: Entropy. In simple terms, entropy is the measure of disorder. The Second Law of Thermodynamics states that in a closed system, entropy always increases. Things decay. Coffee goes cold. Rooms get messy. Energy dissipates into chaos.

This sounds depressing. It seems to confirm our worst fears: that life is a losing battle against disorder.

But there is a crucial caveat that is often missed: entropy only inevitably reigns supreme in a closed system, a sealed box cut off from the outside world, the laboratory and fake, problematic conditions that often restrict materialism.

We were born out of this world in beautiful coherence. Proof we are not descending into chaos. We are ever more coherent and ever more conscious. We are incredible and can choose to be more optimistic.

You are not a closed system.

You breathe air created by plants. You eat food grown from the soil. You exchange ideas, emotions, and connections with other human beings. Your world is fundamentally open.

The moment you close yourself off through isolation, rigid thinking, or defensive cynicism, you become more of a closed system, and tip the balance towards entropy. The noise wins.

But the moment you open yourself up in a coherent way, you gain access to a different power entirely.

Creating Negentropy: The Philokosmian Stance

If entropy is the slide into chaos, its opposite is Negentropy (negative entropy).

Negentropy is the phenomenon of things becoming more ordered, more complex, and more alive over time. A seed growing into an oak tree is negentropy in action. A scattered team coalescing around a shared purpose is negentropy.

Philokosmia and coherence coaching provides the ‘why’ and ‘how’ to actively practise generating negentropy.

It is the realisation that by tuning your relationship with your environment, you don't just survive the chaos; you transform it into order. And not just for you, for your environment too! You take in raw energy and give back coherence. You become an agent of order.

Your world is only as small and chaotic as you allow it to be. When you open your system and tune it correctly, your capacity for harmony is limitless.

The Art of Tuning Your Environment

So, how do we practise this? We don't try to control the whole world. 

Instead, we incrementally tune our immediate environment. The physical, relational, and mental to reduce friction and invite flow.

Tuning is not passive acceptance. It is active curation. It is about ensuring that the inputs into your open system nourish you, so the outputs you give back are harmonious. Get this right and you give back to the world in a very powerful way.  

Here is what tuning might look like in reality:

1. Tuning the Physical Space

If your desk is buried under paperwork, your visual field is broadcasting "chaos" to your brain every time you sit down. That is high entropy.

Tuning it: Clearing that space isn’t just a chore; it’s an act of Philokosmia. You are creating a pocket of order that allows your mind to focus. You are reducing the cognitive load of your environment so your energy can flow into your passion, not into filtering out visual noise.

2. Tuning Relationships

Consider a relationship that always leaves you feeling drained and defensive. That interaction is a closed loop of increasing disorder.

Tuning it: This might mean setting a boundary (closing a leak) or changing the dynamic by entering the conversation with genuine curiosity rather than defensiveness (opening the system to new information). You move the encounter from transactional friction to generative connection. This may require bold and honest sharing of how you feel, what causes it and how you would like it to be different in the future. 

3. Tuning the Digital Input

Doom-scrolling news feeds is perhaps the ultimate example of voluntarily inviting entropy into your mind. It is pure, unfiltered chaos.

Tuning it: Curating your inputs rigorously. Choosing to read something deep rather than something fast. Engaging with ideas that expand your horizon rather than shrink it with fear. Recognising the false dopamine hit that grabs you and holds you, energising you in that moment but draining you and your coherence. 

How Coherence Coaching Helps You Tune

The challenge is that when we are deep inside our own noise, it is incredibly difficult to hear which strings are out of tune. We become habituated to the dissonance. We think the chaos is just ‘how things are.’

Through Coherence Coaching you realise you have more choice than you think. That you find yourself out of tune through a lack of awareness of the societal pressure, peer pressure, work culture or perceived trappings that can be unlocked, opened, set free.  Incrementally you can go from feeling like a B Flat to a B Natural. 

Coaching acts as an external tuning fork. It is a systemic audit of your life that helps you realise where you are leaking energy into disorder, and where you have closed yourself off from sources of nourishment. You can rethink your boundaries and your outlook to be the best version of you and in doing so bring coherence and harmony to others too!

Don't just look at yourself in isolation. Your being is a product of your world. We see people demonstrate how disorder in mind can bring disorder in body. We hear the saying, ‘mind over body.’ Philokosmia invites you to go one better…

‘Mind in tune with body’ 

Which leads to

‘Awareness of harmony with the world’

And then

‘not just wellbeing but coherent being and elevated consciousness’

Which leads to

‘awareness and love of harmony with the universe… …which is the definition of Philokosmia’

We see coolness in the confidence and harmony when you are taken back by someone who brings their full self and knows who they are.  They are in flow, they are coherent. 

Identify the specific environmental tweaks you can start to consider. These may be in your routines, your leadership style, that piece of work that will prop up your promotion chances and maybe your ego. Perhaps your personal boundaries. What do you actually have to do to meet that important but not fulfilling part of your world? Can you do less there? How can you reuse that time and energy to move towards coherence? 

You can and should stop the slide into entropy and kickstart the flow of negentropy.

Conclusion: Your World is Wide Open

Philokosmia teaches us that we are not victims of a disorderly universe. We are participants in a grand, interconnected harmony.

If your world feels small, closed, and chaotic, know that this is a temporary state of untuned instruments. By having the courage to open your system and the discipline to tune your environment, you can begin to generate order in your own life, and crucially, give that order back to the world around you.

Are you ready to stop the noise and start tuning your life for coherence? If you feel the need for an external perspective to help you find your harmony, I invite you to book a free 15-minute Discovery Call. Let’s explore how you can begin to love your life, and in turn the universe, more.  

They will love you back. 

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Jim Bird Jim Bird

Philokosmia Preview

The central mystery that has long divided philosophy and science finds its simple answer here. Consciousness is not an accident of matter, nor an illusion of mind. It is the flowering of nature’s own intelligence, and nature is the body of consciousness made manifest. They are one process, seen from two directions.

Look up from this page. Feel the air against your skin, the movement of your breath, the pulse of your heart. Beyond your walls, trees convert sunlight into life. Rivers carry minerals to the sea. A billion invisible exchanges happen through relationship every second to make you alive and develop your awareness.

This is not scenery. This is everything! The whole; greater than the sum of its parts, and you are not separate from it. You are shaped by it and you shape it continually. Every relationship creates a web of connections for a field of consciousness to emerge. The coherence and harmony of your body, and mind, has evolved to enable you to tune into this field.

Everything around you from nature, society and even technology is in a relationship. The signs are everywhere: coincidences that line up too perfectly, systems that quietly support you when you least expect it, the way life rebounds when given even the smallest chance.

The central mystery that has long divided philosophy and science finds its simple answer here. Consciousness is not an accident of matter, nor an illusion of mind. It is the flowering of nature’s own intelligence, and nature is the body of consciousness made manifest. They are one process, seen from two directions. Pilokosmia names this unity and harmonises it through Singularity Ethics guided by Coherence Coaching.

Revealing the living unity and connection of all systems, the forests and oceans, the networks and organisations, the technologies and consciousnesses. Every natural ecosystem is a living organ. Every organisation, every group, every innovation is a cluster of our thinking cells. Every relationship with conscious beings creates the field and the awareness. You are a node of something bigger than you, ‘super-conscious’ to you. You are alive in it, and it is alive thanks to you..

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