Jim Bird Jim Bird

An Invitation to Co-Create Something Bold

Real coaching is a third energy. It is something that only exists in the sparks between a coach and a coachee. It is a creative act, and right now, I am looking for a co-author.

Coaching isn't a product you buy off a shelf. It isn’t a series of clinical checkboxes or a pre-packaged roadmap.

Real coaching is a third energy. It is something that only exists in the sparks between a coach and a coachee. It is a creative act, and right now, I am looking for a co-author.

I am opening a space for people who are ready to stop "managing" their life and start reinventing it.

Is this you?

You feel a restless energy, a sense that your current reality is a suit that has become too small. You have a Big Question that you’ve been avoiding, and you know that answering it will require more than just a ‘tweak.’ It will require a bold change.

I don’t offer a map or the destination; I offer the boat, the compass and the company. We may sit with the discomfort of the unknown, plan the journey and voyage together. This is deep, creative, and occasionally disruptive work.

I’m not looking for a CV. I’m looking for resonance.

If you are ready to move from ‘searching’ to ‘creating,’ hit reply, contact me or book in now via my website.  

If you have read this far you'll be pleased to hear I am offering limited places for free!  

https://coherencecoaching.co.uk/store/p/coherence-coaching-value-exchange

What is the one bold change you’ve been too afraid to name until now? Would you like to see what happens if you go for it?



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Jim Bird Jim Bird

What do coaching and the taste of chocolate have in common?

The taste of chocolate isn't "in" the chocolate, nor is it "in" the taster. It is an emergent property created in the relationship between the two. In this same way, coaching is not a pre-packaged service it is a unique state of consciousness that only exists in the space between the coach and the coachee. Without the relationship, the "taste" of transformation never occurs.

Consciousness is not a static object you can isolate; it is a relational resonance created within and between relationships, from the biological to the cosmic. It is the networked coherence that emerges when different elements, people, senses, or ideas, interact and turn their awareness inward.

This summary challenges the idea that coaching is just a transaction. It positions the coaching room as a laboratory for qualia—the subjective, lived experience—where the goal isn't just to solve a problem, but to elevate the very state of awareness from which those problems were created.

This blog aims to explore a statement I often find myself making: ‘I am interested in the overlaps between coaching and consciousness.’

You might be thinking, ‘well we are all conscious and we can all be coached there doesn't seem to be an overlap? These are 2 unrelated fields?’

Well, it depends on how you define consciousness and how you define Coaching. 

I propose consciousness is something that is created within and between relationships. These can be relationships on a human scale, a small biological scale or a huge cosmic, or even fundamental scale, but the underlying principle is that consciousness is created between all of these different relationships taking place. They become so networked and coherent that we become aware of them, as that awareness and network turns inward.

To give an example, the taste of chocolate isn't created by the chocolate or by the taster.  It is created in the relationship between the two. 

Taste does not exist inside the chocolate. It only exists relationally between the chemical composition of the chocolate and the receptors and neurons in the taster.  

Chocolate doesn't taste of anything without a taster.  You could leave it in an empty room and there would never be taste. 

Taste is an emergent property of the relationship between the chocolate’s chemistry and a taster's taste buds.

Consciousness relates to coaching because coaching is also something that is created between a coach and a coachee. This relationship is instrumental to coaching and individual’s success. It is a space for people to think really, really deeply. To be more aware than they might be in their busy everyday lives, and therefore to be more conscious. As a coach, it is our role to facilitate these higher levels of awareness and consciousness, to elevate people's ability to truly realise themselves.

On a deeper, wider scale, consciousness is a property of the relationships between everything we sense and the sources of that sense. 

Between light being created, bouncing off an object and entering our eye, to create a sight.  Sight needs the light, the object and the eye to exist. Without any one element sight does not exist as a process or experienced as qualia.  

‘If a tree falls in a wood and no one hears it, it doesn't make a sound!’

The sound is created in consciousness between tree falling and the sound/ pressure waves vibrating in our ear and being connected with our neurons.  Without the listener hearing it, the sound will never exist.  The tree will fall, yes, the airwaves will vibrate but it will go undetected and unexperienced. 

‘If no one sees it, it also doesn't make a sight’ The sound and the sight are experienced as qualia, the internal and subjective component of sense perceptions arising from these relationships.

This relates to the hard problem of consciousness too.. materialist science can measure the chemistry of chocolate in the same way it can measure the neurons of the taster’s brain, but it cannot measure qualia and consciousness because experience is not a physical object; it is a relational resonance. Consciousness isn't something you can isolate; it is the space between things.

In the same way coaching requires the coach and coachee and is found between the two, and between many other relationships within the experience.  

Continuing the chocolate metaphor, The chocolate might represent the room or environment where coaching occurs, the structure of the coaching, or the questions that are asked by the coach.  

They all have potential but require a coachee for coaching to emerge. A coachee with biology, with a state of mind and the receptors to hear the questions and sense the coach and then express their views and thoughts. 

So what emerges between the two?  

Not just coaching but Consciousness itself!  Awareness of oneself, observation and awareness of the thinker (of you!).  

You can experience a higher level of consciousness by interacting with a coach who creates the thinking time, space and structure for awareness and transformation to emerge.  

This is where clarity can emerge from coaching. The making sense of ambiguity, the ‘Aha!’ moments where a coachee realises what they need to do. They can feel more coherent, more confident to make decisions and more aware of others to lead effectively.  

So what makes it more or less effective?  Coaching often focuses on rearranging the furniture (goals, habits and routines) in the room (your life), which can be very effective. Coherence Coaching builds on this to expand the room itself, opening the doors to let more in and options to a more holistic and deeper transformational change can take place. 

Consciousness isn't just a mystical concept but an actual, physical state of awareness and perception that can be elevated and tuned during coaching.

Interested?   

Tasting chocolate with a long spoon



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Jim Bird Jim Bird

Your Journey to Coherence

Find out more about Coherence Coaching and what to expect.

By stepping into this space, you have invested in a partnership that prioritises your highest potential. You have chosen to move your life toward a state of being calm, focused, and powerful.

To help you maximise the value of this investment, it is helpful to understand exactly what we are building together, how it works, and the "rules of the road".

Welcome. By stepping into this space, you have invested in a partnership that prioritises your highest potential. You have chosen to move your life toward a state of being calm, focused, and powerful.

To help you maximise the value of this investment, it is helpful to understand exactly what we are building together, how it works, and the "rules of the road".

What is Coherence Coaching?

Coherence means harmony and flow across your whole life. We operate from the belief that you are a living part of the world; your inner harmony directly affects the world around you.

The goal is to move your whole life—and the systems within it—towards coherence. We are not just fixing problems; we are tuning and changing elements of your life (mind, body, work, family, health) so the resulting whole is greater than the sum of its parts. This often creates surprising, positive results.

What to Expect: The "Not" List

To get the most out of this, it is vital to understand the unique nature of coaching compared to other support you may have had.

It is NOT Mentoring or Consulting

  • The Difference: A mentor says, "Here is how I did it." A consultant says, "Here is the solution to your problem."

  • The Coaching Way: Your coach doesn't give you advice or tell you what to do. Why? Because you are the expert on your life. We provide high-quality attention and powerful questions to elevate your thinking. You will speak more than your coach. We help you find your own answers, which are always more sustainable than borrowed wisdom.

It is NOT Counselling or Therapy

  • The Difference: Therapy often looks backward to heal deep emotional wounds, trauma, or the past. It is restorative.

  • The Coaching Way: Coaching is a forward-looking partnership. While emotions are welcome, we start from where you are now and focus entirely on moving you forward. We focus on action, potential, and the future you are building.

It is NOT Just a Chat

  • The Difference: Friends often agree with you to make you feel better or listen with the intent to reply.

  • The Coaching Way: We listen with the intent to understand. We act as an objective mirror to challenge you, hold you accountable, and help you see your blind spots.

Your Safe Space: Confidentiality & Trust

To unlock your potential, you need a place where you can be entirely honest without fear of judgement.

  • Strict Confidentiality: This is a sealed container. Whether you are discussing business fears, personal doubts, or family dynamics, what is said here stays here.

  • Psychological Safety: This is a space where you can say the things you feel you "shouldn't" say. You can admit to the messy habits or the pointless commitments that are draining you.

  • Zero Judgement: Your coach is not here to judge your thoughts, but to examine them with you. This safety allows you to drop the mask you wear for the world and get to the root of what matters.

How to Maximise the Value

You may leave each session feeling different or viewing your world differently. To turn that feeling into lasting change:

  1. Bring the "Real" You: Don't try to impress your coach. The more honest you are about what is draining your energy, the faster we can fix it.

  2. Focus on Energy: We will assess and understand your entire life to identify where you are leaking energy. Be ready to pinpoint what is wasting your resources so we can put that energy back into things that make you feel alive, creative, and wise.

  3. Do the Work Between Sessions: You will likely leave with self-defined actions. The real success is integrating this new coherence into your world. The session is the spark; your life is the fire.

You are here to build a life where the inner and outer worlds sing in harmony. Let’s begin.

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